As a Physical Education teacher, I get excited whenever I see wearable tech designed to get children to become physically active. This is not an easy market segment to reach out to given the privacy issues associated with individuals who are not of legal age, nor knowledge, to decide how data about their daily lives should be managed. In this aspect, Garmin has done a wonderful job with their Vivofit Jr series of trackers.
Yesterday, the company announced the latest children-focused Vivofit Jr 3 ($79.99) and they have checked the right boxes again.
The new Garmin Vivofit Jr 3 fitness tracker departs from the traditional tracker look and now adopts a more watch-like appearance with a sensibly sized display.
The key attraction of the Vivofit Jr fitness trackers remains. Brightly coloured hardware, story line licensed from Marvel, Disney, and Garmin’s own stock version. And a robust rewards system to entice the little ones to benefit from staying active in a fun way.
The premise of the Vivofit Jr fitness trackers lies in gamification of the child’s physical activities. Upon reaching the fitness goal for the day, the child can proceed through the storyline within the mobile app and learn how their chosen protagonist, be it Marvel superhero or Disney princess unfold new adventures.
There is another aspect of the Vivofit Jr trackers. The child can earn virtual coins for completing chores which are set by the parents. These coins can then be exchanged for agreed-upon rewards – such as food treats or online game time.
For Vivofit Jr 3, Garmin has added a new “in case of emergency” widget. I see value in this since a young child is unlikely to have a mobile device and when lost or in the event of emergency , they can seek help by showing this widget to other adults.
The new Garmin Vivofit Jr 3 is listed as $79.99.