To fully comprehend how hungry Under Armour wants in on your fitness lifestyle, you have to take a look at the company’s publicity video for its Health Box; 3 devices that form a fitness system made by athletes for athletes. In this case, athletes wannabes.The Under Amour Health Box includes the UA fitness band, a weighing scale and the UA heart rate strap. The 3 items retail for a whopping $440 when purchased seperately but goes for a slight discount at $400 when you purchase the Under Armour Health Box.
The purchase of the UA Health Box also entitles the buyer to a free 1-year membership to MyFitnessPal Premium and MapMyFitness MVP.
The UA Fitness Band is a 24/7 fitness tracker that is capable of smart notifications such as displaying of texts, caller ID, calender events and challenges from the UA Record mobile app. The in built vibration motor serves as a silent alarm and also notifies the user to get up and move after prolonged sedentary periods.Coupled with the UA chest worn heart rate monitor, the 2 fitness devices work in tandem to track the physical aspect of your life. The UA scale tracks your weight plus body fat percentage and wirelessly transmits the data to UA Record mobile app.
When combined together with nutrition intake from MyFitnessPal, Under Armour’s fitness system analyzes all the data and provides a single view of your daily progress with insights provided by IBM’s Watson. It sure sounds impressive.
You might remember the repeatedly delayed release of the UA-HTC collaboration fitness band called the HTC Grip that never saw the light of day. The prowess of this newly released UA Health Box fitness system may win back some hearts and convince buyers that UA is still a company that is serious about your personal fitness.There are only a handful of companies on the market that offering their own ecosystem of fitness trackers, scales and heart rate monitoring devices that can go head to head with Under Armour; think Fitbit, Polar Global and Garmin. But Under Armour is also bringing with them experience and knowledge from Endomondo and MyFitnessPal, 2 mobile apps which they purchased in 2015. If big data is king, Under Armour has gotten its strategy right.
The Under Armour Health Box is available for purchase now at the RRP of $400.